The Right Brain Must be Liberated to Satisfy the Promise of Superperformance
November 24th, 2009 | Published in Articles
(From: ”Miracle Cure” White Paper, by Richard Dillard, Partner, Corpus Optima)
As much as it is a process challenge, making the transformation to Superperformance is
about unleashing a revolution in culture.
At last count, there are over 400 business management and improvement methods,
models, and theories-in-use today. But when it comes to long-term,
sustainable performance improvement, all of these combined can’t compensate
for a suppressed or untapped corporate culture. In a very real way, corporate culture
determines the efficacy of every method, model or theory-in-use, and by extension, the
performance of every individual, group, and organization that applies them.
Culture is the missing hemisphere, the organizational right-brain that must be liberated
to satisfy the promise of Superperformance. It is co-equal with process as an
optimization success factor, its twin super-partner (if you will), but process has
dominated the partnership since the industrial revolution. No longer. The 21st century
productivity revolution will be about unleashing this imprisoned twin so that the full
potential of individuals, teams, projects and entire organizations can emerge. In
short, culture is the new strategic imperative, while process clearly remains its
operational complement.

