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Corpus Optima Founder and CEO Dave Guerra identified these amazing, scale-free principles through a multi-year study of the behavior of real Superperformers, (i.e. companies demonstrating industry out-performance over long periods) including Southwest Airlines, Berkshire Hathaway, Wal-Mart, Microsoft, Sysco, Tiffany & Co, Toyota, Johnson & Johnson, and Sterling Bancshares. Over a 20-year period these companies out-performed the S&P 500 by a margin of five to one. The principles, including the 1 Simple Formula, 8 Simple Rules, and 10 Habits of Superperforming Leaders and Managers, are laid out in Dave’s groundbreaking book, Superperformance: New Profound Knowledge for Corporate Leaders, and are expanded to the executive level in his latest book The Superperforming CEO: Liberating the Promise Within. Dave’s upcoming book, Superperformance in Oil & Gas examines this pattern in the energy industry, based on real case examples from a diverse array of industry Superperformers.